Tag Archives: social media

Worth sharing – infographic on why HR must embrace and not hate social media

A while back I wrote a post asking why do some IT and HR departments hate social media marketing?

I wrote it because I believe that social media marketing should form a strong part of a company’s business strategy. Engaging the staff in this process creates an army of brand ambassadors. But in many businesses they block social media from the staff.

Why is this?

Because HR departments hate social media. They don’t want their staff on Facebook and Twitter and not working now do they?

But people not doing their jobs is not a social media issue. It’s about good management.

Remember about 20 years ago when phones appeared on people’s desks. In those days, HR said that staff would spend all their time on the phone talking to friends. They didn’t of course.

Anyway the guys at Compliance and Safety sent me this great infographic which sets out why HR must embrace and not hate social media.

Click here to Tweet this infographic to your followers.

So let’s be clear. It’s never about the technology? It wasn’t back when phones first appeared on desks and it isn’t now. It’s always been about managing the staff.

Don’t block social media, because in reality your staff might be able to help promote the company or create good content for you.

Over to you: What do you think about this infographic on why HR must embrace and not hate social media? Have you seen resistance to social media from your HR people? How have you addressed their concerns. Have you got them on board? Please leave a comment by clicking on “leave a reply” below here.

Worth sharing – the history of social media infographic

Here’s another fabulous infographic from Copyblogger – this time on the history of social media.

This is what they say:

“I’m going to let you in on a well-kept secret.

There’s nothing new about “social media.”

The concept behind Facebook, LinkedIn, and other social networking tools isn’t new. These sites just give us new, sexy, and easy-to use ways to do what we’ve always wanted to do online — exchange ideas and information.

The Internet has always been social, and it always will be.”

 

A History of Social Media Infographic
Get more content marketing tips from Copyblogger.

Over to you: If you liked this history of social media infographic go ahead and share it.

Worth sharing – the best content marketing infographic I have seen

Here’s the best content marketing infographic I have seen.

I’ve written a few posts about content marketing or inbound marketing as it is often called and how you can use it to promote your business in the local community and elsewhere.

Here are two of them:

Getting Found – the difference between inbound and outbound marketing

and

Content marketing for fitness professionals – how to get customers to come to you

But this is the best summary I have seen so far and it is so good I just had to share it.

The best content marketing infographic
With many thanks to Copyblogger.

Click here for the full-sized infographic.

Over to you: If you like this infographic please click here to tweet it. If you have any other great content marketing resources why not share them by leaving a link below?

Obsess about the content not about the shade of blue

Should we stick rigidly to brand guidelines? Should we obsess about them? I used to think so.

My first marketing manager once called me into his office and pointed at two identical blue brochures lying on his desk. I had been responsible for getting them printed by two separate print shops.

“What the hell do you call this?” he snarled.

I put on a great impression of looking totally confused. The two brochures looked well produced and exactly the same to me.

“The two shades of blue are different. They are supposed to be the same,” he said. I dared to say I thought they looked identical so he produced a printer’s magnifying glass. These gadgets let you see the millions of dots that make up the colours on a page. When I looked through the glass, even at the microscopic level, the colours looked the same.

Obsess about the content

“It’s a disgrace get Printer#1 to do the job again and make sure they bloody well get it right.”

I left wondering whether any customer would either notice or care about the imaginary colour difference. But he was the boss and I did what I was told.

Over the years other bosses have waved brand guidelines books at me and insisted on similar correction of non-existent mistakes. Actually some haven’t been able to wave them at me because the “bibles” were to big and heavy and needed to be fork-lifted around.

Inside the rules are spelled out. Which colours you can use. What font. How much space in millimetres that you must leave, under pain of death, between the brand logo and anything else that appears on the page or screen.

Then after many years I learned another much more important lesson. I was watching colleagues debating about the colours and the position of the graphics on a promotional flyer.

Then it hit me. The headline they had was a dud. The copy sucked. And yet the guys were more worried about the colours and the graphics.

Why?

Because they had probably had their own “printer’s magnifying glass moment”
sometime in their career.

Obsess about the content, the headline, the messages and the call to action.

You won’t find me giving anyone who I work with any such lessons in trying to find a millionth of a difference in the colour of a booklet.

I tell them brand guidelines are important. Of course they are. But they are just guidelines. Guidelines don’t sell products or engage customers.

obsess about the content

In the digital world we have to act fast. You might see an opportunity at 9am and need to get an email, or advert, video or pod-cast out by 11am. You can spend that long arguing about colours and positions.

Don’t obsess about the shade of blue, obsess about the headline and the content. That’s what is going to have your customers clicking or watching or replying.

Or buying.

Over to you: I know loads of brand marketers will disagree with me on this. The rules are the rules right? All I’m saying is have some flexibility and worry more about your message. If the message is strong your customer won’t worry about the colours. Do you agree? Please leave a comment and let me know. Or click here to tweet about this post.