Hot on the heels of the sizzler video previews, Les Mills have released new posters to promote their latest classes.
I think they look amazing. But I have an issue with the way Clubs use these posters. Have a look at the posters, then see whether you agree with my last thoughts below.
Here’s my issue. And this is the marketer in me speaking. Whilst the posters look fabulous – do they actually say anything about the classes? If you hadn’t done either class before would you be enticed along? And the call to action, “Try the new release, see club timetable for details” is really tiny. Is that really effective?
What I find fascinating about this sort of marketing is that it is preaching to the converted. The clubs put these posters up on the walls in the studios where the classes take place. It makes the walls look pretty but everyone attending the class already knows about them. They are converts. They don’t need convincing. It’s like putting an advert for a BMW inside a BMW car after someone has bought one.
They should put these posters and the other marketing material out where those who are not attending the classes can see them.
See the posters for all the other Les Mills programmes – check out Simon Philp’s Blog.
Now it’s your turn: What do you think of these new posters for Les Mills Body Combat and Body Balance? They look good but would they entice you into a class? I would love to hear your views. Please leave a comment below and let me know.