Tag Archives: press release

Worth sharing – the best content marketing infographic I have seen

Here’s the best content marketing infographic I have seen.

I’ve written a few posts about content marketing or inbound marketing as it is often called and how you can use it to promote your business in the local community and elsewhere.

Here are two of them:

Getting Found – the difference between inbound and outbound marketing

and

Content marketing for fitness professionals – how to get customers to come to you

But this is the best summary I have seen so far and it is so good I just had to share it.

The best content marketing infographic
With many thanks to Copyblogger.

Click here for the full-sized infographic.

Over to you: If you like this infographic please click here to tweet it. If you have any other great content marketing resources why not share them by leaving a link below?

Press Release Tips for Fitness Professionals

The world of the media may seem like a scary place, especially with celebrity scandals, phone hacking, and high profile publicists mauling each other for column inches. It certainly doesn’t seem very relevant to personal trainers and fitness businesses. But away from the hyperbole of the National Media, local newspapers and radio stations are much less daunting. Most importantly they can be a useful method for raising your profile in your own area.

Press Release Tips for Fitness Professionals

Journalists and editors are constantly looking for interesting stories, especially something a little bit different or out of the ordinary. You will have already defined the unique services you offer, and may be advertising these via your website, blog, Facebook, Twitter or other media. Putting together a series of press releases highlighting these unique and interesting services can raise awareness and drive customers to your door.

The key is finding the hook that will draw the journalist’s interest. They may see many press releases every day, and ignore announcements about Bootcamps or Zumba classes. But one which also offers a Nutrition Planning Service may catch their attention. A release about generic personal training might be ignored but one focussing on new mothers regaining their figures following childbirth might stand out. Try putting together three or four stories that you can release over a month or two.

“Press release tips that help fitness professionals increase their local media profiles.”

Writing a press release is like any form of communication it needs to draw the reader’s attention and motivate them into a course of action; namely a journalist contacting you to discuss the story. Try using the following structure. Headline; Body Copy; Contact Details and Notes for editors.

For the release you need a powerful headline which sums up the entire story. “Local man and wife fitness team bring bootcamp and dietary planning to Worthington Park”, for example already provides a mass of information.

It’s outdoors in a park. A husband and wife team so it’s accessible to both sexes. Sounds like hard work but there’s dietary advice as well.

You should write the body copy of the release in a relaxed and informal style. It can come across almost as if you were saying it out loud. Provide some background about the service you offer then go into the specifics. You can deliver one or two pieces of information in the form of a quote which the journalist may well include in their article. “Fitness expert and local DJ David said, ‘Our bootcamps will improve your fitness and provided you take the dietary advice as well you will see changes in your shape'”.

Then include your contact details, mobile, website, Facebook and twitter. If you have any videos of yourself in action on YouTube provide links to these as well.

Finally prepare a notes section where you give more detail, such as your qualifications, the time of your sessions and the cost. Here you can invite the journalist to attend one of your classes. They may even send along a photographer as well.

Once you have drafted your releases, email them to your local newspapers (daily and weekly versions including any free papers) and radio stations. Google will reveal the contact details of most publications. Include your headline as the title of the email as well as on the release itself.

Sometimes the release may not generate any interest, or the publication may just copy and paste your words. Obviously the best result is for them to contact you to discuss the release. This is your opportunity to develop a relationship which could lead to more coverage later. You are the expert in your line of work so you could offer to supply more copy in future for feature articles, or just offer yourself as a spokesperson on fitness related issues. It could be the start of a very rewarding relationship – and maybe even a regular fitness column in the paper.

Thanks to the internet, even your local area is a clutter of information overload. But the media have a thirst for stories that stand out. Give them what they want and your fitness business will benefit from the investment of your time as more clients seek out your services.

Over to you: What do you think of these press release tips? What would your press release headline be? Please leave a comment and let me know.

A version of this article first appeared in FitPro Network Magazine

 

Pippa’s posterior and the power of social media

I saw a headline the other day proclaiming that “Yoga can give you Pippa’s Posterior”. This is just one of millions of references to this now famous rear, but one that attracted my attention more than most due to its link to Yoga and fitness.

Whether you are a fan of the monarchy or not, no one can deny the sheer spectacle of the Royal Wedding and the resultant media frenzy it created. With so much doom and gloom in the world at the moment – the endless talk of coalition cuts, natural disasters, wars and terrorist atrocities – the chance to have a day off work and indulge in some pomp and circumstance was for many the panacea to the winter blues.

The usual celebrities were on hand. Elton John lending his vocal talents to the hymns alongside Victoria Beckham who was actually thought to be singing live as opposed to miming. And as the Queen of PR and original wag she didn’t miss the opportunity to wear an outfit from her own collection.

pippa's posterior power of social media

There were fashion failures with some of the hats resembling rejected monster costumes from the latest series of Doctor Who. And there were fashion triumphs as well, with Pippa Middleton’s tight fitting dress creating a wave of admiration across the world. Many column inches have been devoted to her eligibility and to the quality of her attire. Facebook pages have even been set up in admiration of the shapeliness of her bottom.

I cannot actually believe the number of blogs and the pages of tweets that have been posted on the subject of the bride’s sister’s behind, some of which are incredibly well written and funny.

The power of social media

It has been like a viral marketing campaign beyond the wildest dreams of even the most accomplished marketeer, embracing multiple modes of communication, and once again highlighting the power of social media. It’s a fact that whichever industry we work in, we ignore this rapidly evolving and changing sector at our peril.

If you can create something of interest that grabs people’s attention, then the internet and the social media channel could take over and do your promotion for you. So whether you work as a fitness instructor, or if you sell widgets, as you strive to promote your business, ask yourself a question.

What is your equivalent of Pippa Middleton’s bum?

Over to you: What is your favourite example of something that has gone viral thanks to social media? Maybe it is a YouTube video or a funny photograph. Please post a link to your favourites by leaving a comment below.