Tag Archives: personal trainer

Can you turn your NY fitness resolution into a habit you won’t break?

As a fitness instructor I love the New Year. Loaded with resolutions to get fit and to eat more healthily, people flock to the gym and classes are jammed packed full of people desperate to burn calories.

Old hands stand alongside new members and all of them give it 100%. I love the sounds of exertion. The moans and groans brought on my a particularly tough abs routine, or the pained looks as the leg conditioning phase seems to last forever. Faces become beetroot red. Sweat pours down and off the end of noses. And most satisfying of all, everyone looks happy if a little dishevelled.

Body Combat as part of your fitness resolution

The problem with resolutions is that they don’t last. By February the frequency of attendance starts to dwindle. Eagerness is replaced by complacency. Which is a shame. If only that January buzz could become a year long habit rather than a resolution to be broken after a few weeks. I will certainly try and motivate my clients to stick to the January habit. In fact I like the word habit much more than the word resolution.

Calorie burn is the main focus for members during this time. The desire to shed Christmas pounds is strong. But I also encourage adding a holistic session to the cardio blitz. That’s why I love to teach the Body Combat and Body Balance double. One hour of high energy, fat burning martial arts mayhem, followed by one hour of deep Yoga based stretching and strengthening exercises. This is the perfect combination for it promotes weight loss and improves flexibility.

“Turn a fitness resolution into a habit.”

So let’s turn a fitness resolution into a habit. Stick with it all year long and combine your breathless cardio work with some Yoga based exercise as well. Just wait until you see the results and I guarantee the January excitement will continue throughout the whole of the year.

body balance as part of your fitness resolution

Over to you: What are you doing to keep your resolutions this year? How do you stick with it when the temptation to lapse begins? Please leave a comment.

Press Release Tips for Fitness Professionals

The world of the media may seem like a scary place, especially with celebrity scandals, phone hacking, and high profile publicists mauling each other for column inches. It certainly doesn’t seem very relevant to personal trainers and fitness businesses. But away from the hyperbole of the National Media, local newspapers and radio stations are much less daunting. Most importantly they can be a useful method for raising your profile in your own area.

Press Release Tips for Fitness Professionals

Journalists and editors are constantly looking for interesting stories, especially something a little bit different or out of the ordinary. You will have already defined the unique services you offer, and may be advertising these via your website, blog, Facebook, Twitter or other media. Putting together a series of press releases highlighting these unique and interesting services can raise awareness and drive customers to your door.

The key is finding the hook that will draw the journalist’s interest. They may see many press releases every day, and ignore announcements about Bootcamps or Zumba classes. But one which also offers a Nutrition Planning Service may catch their attention. A release about generic personal training might be ignored but one focussing on new mothers regaining their figures following childbirth might stand out. Try putting together three or four stories that you can release over a month or two.

“Press release tips that help fitness professionals increase their local media profiles.”

Writing a press release is like any form of communication it needs to draw the reader’s attention and motivate them into a course of action; namely a journalist contacting you to discuss the story. Try using the following structure. Headline; Body Copy; Contact Details and Notes for editors.

For the release you need a powerful headline which sums up the entire story. “Local man and wife fitness team bring bootcamp and dietary planning to Worthington Park”, for example already provides a mass of information.

It’s outdoors in a park. A husband and wife team so it’s accessible to both sexes. Sounds like hard work but there’s dietary advice as well.

You should write the body copy of the release in a relaxed and informal style. It can come across almost as if you were saying it out loud. Provide some background about the service you offer then go into the specifics. You can deliver one or two pieces of information in the form of a quote which the journalist may well include in their article. “Fitness expert and local DJ David said, ‘Our bootcamps will improve your fitness and provided you take the dietary advice as well you will see changes in your shape'”.

Then include your contact details, mobile, website, Facebook and twitter. If you have any videos of yourself in action on YouTube provide links to these as well.

Finally prepare a notes section where you give more detail, such as your qualifications, the time of your sessions and the cost. Here you can invite the journalist to attend one of your classes. They may even send along a photographer as well.

Once you have drafted your releases, email them to your local newspapers (daily and weekly versions including any free papers) and radio stations. Google will reveal the contact details of most publications. Include your headline as the title of the email as well as on the release itself.

Sometimes the release may not generate any interest, or the publication may just copy and paste your words. Obviously the best result is for them to contact you to discuss the release. This is your opportunity to develop a relationship which could lead to more coverage later. You are the expert in your line of work so you could offer to supply more copy in future for feature articles, or just offer yourself as a spokesperson on fitness related issues. It could be the start of a very rewarding relationship – and maybe even a regular fitness column in the paper.

Thanks to the internet, even your local area is a clutter of information overload. But the media have a thirst for stories that stand out. Give them what they want and your fitness business will benefit from the investment of your time as more clients seek out your services.

Over to you: What do you think of these press release tips? What would your press release headline be? Please leave a comment and let me know.

A version of this article first appeared in FitPro Network Magazine