I’m nearly ready to launch two stunning fitness classes. Are YOU ready?
The new release of Body Balance is beautiful. A subtle flow of perfect yoga poses and gutsy core training moves merged as always with a soundtrack of amazing music.
Body Combat is another whirlwind of martial arts moves and calorie burning cardio mayhem. All I can say is, “Roll Over Beethoven.”
It’s taken Les Mills longer than usual to ship the music CDs and the DVD of the Masterclass – so I’m going to have to work hard to learn them and launch as soon as possible.
It’s worth the wait!
Now it’s your turn: Have you launched Body Combat 57 & Body Balance 62 yet? How has it gone down? What do you think stands out is each release. Leave a comment below and let me know.
Hot on the heels of the sizzler video previews, Les Mills have released new posters to promote their latest classes.
I think they look amazing. But I have an issue with the way Clubs use these posters. Have a look at the posters, then see whether you agree with my last thoughts below.
Body Combat PosterBody Balance Poster
Here’s my issue. And this is the marketer in me speaking. Whilst the posters look fabulous – do they actually say anything about the classes? If you hadn’t done either class before would you be enticed along? And the call to action, “Try the new release, see club timetable for details” is really tiny. Is that really effective?
What I find fascinating about this sort of marketing is that it is preaching to the converted. The clubs put these posters up on the walls in the studios where the classes take place. It makes the walls look pretty but everyone attending the class already knows about them. They are converts. They don’t need convincing. It’s like putting an advert for a BMW inside a BMW car after someone has bought one.
They should put these posters and the other marketing material out where those who are not attending the classes can see them.
See the posters for all the other Les Mills programmes – check out Simon Philp’s Blog.
Now it’s your turn: What do you think of these new posters for Les Mills Body Combat and Body Balance? They look good but would they entice you into a class? I would love to hear your views. Please leave a comment below and let me know.
During our long hot summer my Body Balance classes have challenged and chilled my participants. As we feel the first chill of autumn it’s time to look forward to the new Body Balance class from Les Mills. I will be going to the Quarterly Workshop in a few weeks and will then begin the cycle of learning and launching again.
So have a look at the video sizzler preview for Les Mills Body Balance release 62.
It’s good to see Doctor Dave back on the masterclass video. And one of the lady presenters is our own UK Head Trainer for Body Balance, Sarah Durnford.
The sizzler doesn’t give much away, but I think I hear the theme tune from the James Bond film “Skyfall” in there.
It’s always exciting to see what’s in a new release. This little taster has me looking forward to trying out the full class in a few weeks time.
Your turn: What do you think of the sizzler video preview for Les Mills Body Balance release 62? Why not post a comment or share your thoughts? Let me know what you think.
Perhaps you have been down to the gym but found all those exercise machines a little daunting? It doesn’t help your confidence when there is some super-toned muscle-bound hunk running on the treadmill at break neck speed.
And let’s face it, running on a treadmill is quite dull isnt it? Lonely too, even with a personal trainer encouraging you on.
This is why I love group fitness classes. They aren’t dull at all. You feel motivated not only by the instructor but also by the other participants. There’s a social element as well as healthy competition.
The first class I ever went too was Body Pump over ten years ago. I remember being a reluctant attendee. My legs were on fire the following day with the sheer agony of delayed onset muscle soreness. But after a few classes I began to notice results – a difference to my physique and my stamina.
Soon after I discovered Body Combat, the martial arts based fitness class from Les Mills. I was hooked and eventually went on to train as an instructor. And yoga followed on soon after.
I now teach Body Combat, Body Balance, Hatha Yoga and Power Yoga in clubs around Edinburgh.
I love it more now that I did when I started and do you know why?
It’s not just the social aspect of the classes although I have made some really good friends because of it. It’s not just the adrenaline rush of 30 or 40 people shouting “Kiai” whilst performing a roundhouse kick, or the beautiful sight 30 or 40 people looking strong and proud in Sun Warrior pose.
No it’s the sense of achievement you can see on the participants faces when they master a move, meet a goal, or make a lasting change that benefits them physically. It’s an achievement getting slightly more flexible after each yoga class. It’s an achievement pushing their aerobic capacity in Body Combat.
For me as a group fitness class instructor, there simply isn’t anything better than seeing that look of achievement on their faces.
Whatever your fitness goals there is a group fitness class out there that will be perfect for you.
Your turn: What is your favourite group fitness class? I would love to hear about your achievements, or your stories about your favourite classes. Please leave a comment below and share your experiences.
