I’m nearly ready to launch two stunning fitness classes. Are YOU ready?
The new release of Body Balance is beautiful. A subtle flow of perfect yoga poses and gutsy core training moves merged as always with a soundtrack of amazing music.
Body Combat is another whirlwind of martial arts moves and calorie burning cardio mayhem. All I can say is, “Roll Over Beethoven.”
It’s taken Les Mills longer than usual to ship the music CDs and the DVD of the Masterclass – so I’m going to have to work hard to learn them and launch as soon as possible.
It’s worth the wait!
Now it’s your turn: Have you launched Body Combat 57 & Body Balance 62 yet? How has it gone down? What do you think stands out is each release. Leave a comment below and let me know.
Hot on the heels of the sizzler video previews, Les Mills have released new posters to promote their latest classes.
I think they look amazing. But I have an issue with the way Clubs use these posters. Have a look at the posters, then see whether you agree with my last thoughts below.
Body Combat PosterBody Balance Poster
Here’s my issue. And this is the marketer in me speaking. Whilst the posters look fabulous – do they actually say anything about the classes? If you hadn’t done either class before would you be enticed along? And the call to action, “Try the new release, see club timetable for details” is really tiny. Is that really effective?
What I find fascinating about this sort of marketing is that it is preaching to the converted. The clubs put these posters up on the walls in the studios where the classes take place. It makes the walls look pretty but everyone attending the class already knows about them. They are converts. They don’t need convincing. It’s like putting an advert for a BMW inside a BMW car after someone has bought one.
They should put these posters and the other marketing material out where those who are not attending the classes can see them.
See the posters for all the other Les Mills programmes – check out Simon Philp’s Blog.
Now it’s your turn: What do you think of these new posters for Les Mills Body Combat and Body Balance? They look good but would they entice you into a class? I would love to hear your views. Please leave a comment below and let me know.
During our long hot summer my Body Balance classes have challenged and chilled my participants. As we feel the first chill of autumn it’s time to look forward to the new Body Balance class from Les Mills. I will be going to the Quarterly Workshop in a few weeks and will then begin the cycle of learning and launching again.
So have a look at the video sizzler preview for Les Mills Body Balance release 62.
It’s good to see Doctor Dave back on the masterclass video. And one of the lady presenters is our own UK Head Trainer for Body Balance, Sarah Durnford.
The sizzler doesn’t give much away, but I think I hear the theme tune from the James Bond film “Skyfall” in there.
It’s always exciting to see what’s in a new release. This little taster has me looking forward to trying out the full class in a few weeks time.
Your turn: What do you think of the sizzler video preview for Les Mills Body Balance release 62? Why not post a comment or share your thoughts? Let me know what you think.
It’s been a great long hot summer here in Edinburgh. As autumn begins to bring a chill to the air it’s almost time for the new group fitness class releases from Les Mills.
So have a look at the sizzler video preview for Les Mills Body Combat release 57.
That’s an interesting taster but it doesn’t give much away about the music or the moves. “The Evasive Side Kick” is back again and Les Mills have promised us a new move called “The Thunder Kick” but have obviously chosen not to preview it in the sizzler. So I’ll have to wait for the DVD to arrive to see it.
Your turn: What do you think of the sizzler video preview for Les Mills Body Combat release 57? What moves would you like to see? Please leave a comment and share your thoughts. The build up begins now.
